Oral B iO10 Electric Toothbrush
Why: Manual brushing fails to break up biofilm. Sonic vibrations (62k/min) force fluid between teeth.
Protocol: 2x Daily (Morning & Night)
Crest Pro-Health Advanced Gum Protection
Why: Contains Stannous Fluoride which is more effective against gingivitis and plaque than sodium fluoride.
Protocol: 2x Daily
Crest Pro-Health Multi-Protection
Why: Contains CPC (Cetylpyridinium Chloride) which is a proven antigingivitis and antiplaque agent.
Protocol: 1x Daily (Before brushing)
Copper Tongue Scraper
Why: 90% of bad breath originates from the back of the tongue. Copper is naturally antimicrobial.
Protocol: 1x Daily (First thing AM)
TePe® Interdental Brush Original Mixed Pack
Why: Cleans between teeth where regular brushes miss. Essential for gum health.
Protocol: Daily
Insanity
Why: High Intensity Interval Training improves VO2 max and metabolic rate more efficiently than steady state.
Protocol: Daily (30-60 mins)
P90X
Why: Resistance training is the only natural way to maintain bone density and muscle mass as you age.
Protocol: 4x Week (Split Routine)
Optimum Nutrition Micronised Creatine Powder
Why: The most researched supplement. Boosts ATP for strength and improves cognitive function.
Protocol: Daily (5g scoop)
Multivitamin
Why: Fills nutritional gaps in modern diets. Ensures baseline micronutrient sufficiency.
Protocol: Daily (Morning)
Platinum Hydrowhey Hydrolysed Whey Protein Powder
Why: Easy on stomach and pre-digested whey for faster absorption.
Protocol: Post-Workout
Gold Standard 100% Casein Protein Powder
Why: Slow-digesting protein prevents muscle breakdown during sleep.
Protocol: Daily (Before Bed)
Optimum Nutrition Electrolyte Powder
Why: Replenishes minerals lost during training to maintain performance and hydration.
Protocol: Intra-Workout
MyFitnessPal
Why: Large database for tracking calories. Essential for understanding portion sizes and macro composition.
Protocol: Daily (Every meal)
MacroFactor
Why: Adherence-neutral calorie tracker that adapts to your metabolism dynamically.
Protocol: Daily (Every meal)
YNAB (You Need A Budget)
Why: Shifts mindset from tracking past spending to allocating future money. Stops lifestyle creep.
Protocol: Weekly Reconciliation
S&P 500 ETF (VOO)
Why: The math-based approach to wealth. Low expense ratio, historical compound growth.
Protocol: Monthly (Automated)
High Yield Savings Account
Why: Risk-free return. Inflation hedge for liquidity.
Protocol: Monthly (Automated)
Real Estate / Property
Why: Appreciating hard asset. Provides leverage and potential cash flow.
Protocol: Long-term
Workplace Pension
Why: Employee contributions matched by employer up to a set percentage. Essential tax-efficient saving.
Protocol: Monthly (Automated)
White Leather Sneakers (Common Projects)
Why: Minimalist Italian-made sneakers. The gold stamp is iconic. Pairs with everything from jeans to suits.
Protocol: Daily
Tailored Navy Suit (Suitsupply / Canali)
Why: The cornerstone of any man's wardrobe. Fit is everything. Navy works for 90% of occasions.
Protocol: As needed
Allbirds Wool Runners
Why: Sustainable, crazy comfortable everyday sneaker. Machine washable for easy maintenance.
Protocol: Daily
Rolex Submariner / Tudor Black Bay
Why: The ultimate everyday luxury watch. Holds value like an investment. Tudor offers Rolex quality at better price.
Protocol: Daily
Supreme Box Logo Hoodie
Why: The streetwear grail. Limited drops and collaborations command collectors' prices.
Protocol: Casual
Selvedge Denim (A.P.C. / Naked & Famous)
Why: Raw denim that fades uniquely to you over time. An investment in personalized style.
Protocol: Daily
Chelsea Boots (R.M. Williams / Carmina)
Why: The sleek dress boot. One-piece leather construction. Works with denim or dress pants.
Protocol: Daily
Kith Classic Logo Hoodie
Why: Premium streetwear from the NYC legend. Quality materials and clean designs that age well.
Protocol: Casual
Gucci Ace Sneakers
Why: Italian luxury meets streetwear. The bee or stripe detail is subtly iconic. Statement piece.
Protocol: Occasion
Patagonia Better Sweater
Why: The perfect casual layer. Sustainable production, lifetime guarantee, works everywhere.
Protocol: Daily
Off-White Industrial Belt
Why: Virgil Abloh's iconic design. The quotation marks aesthetic defined a decade of fashion.
Protocol: Occasion
Cerave PM Moisturizer
Why: Contains Niacinamide to reduce redness. Oil-free, so it won't cause breakouts.
Protocol: 2x Daily (AM/PM)
Wellman Anti-Ageing Moisturiser
Why: Specifically formulated for men's skin with Retinol and antioxidants to reduce wrinkles.
Protocol: Daily (PM)
SPF 50+ Sunscreen (La Roche-Posay)
Why: UV radiation is responsible for 80% of visible skin aging. Daily protection is non-negotiable.
Protocol: Daily (AM)
Philips Beardtrimmer 9000 Prestige
Why: Ultimate steel precision for beard styling and trimming.
Protocol: As needed
Philips Shaver S9000 Prestige
Why: Long-lasting close shave, intelligent skin comfort.
Protocol: Daily/As needed
Philips Head Shaver Pro 9000 Series
Why: Essential shaver with comfortcut.
Protocol: As needed
Propecia / Avodart (Finasteride / Dutasteride)
Why: 5-alpha reductase inhibitors are the only clinically proven way to stop the hormonal cause of hair loss (DHT).
Protocol: Daily (Prescription)
Side Effect: Potential sexual side effects (1-2%), brain fog, or mood changes. Consult a doctor.
Rogaine (Minoxidil)
Why: Vasodilator that extends the anagen growth phase of hair follicles. Works best in combination with 5AR inhibitors.
Protocol: 2x Daily (Topical)
Pyrilutimide (KX-826)
Why: Topical Androgen Receptor antagonist that prevents DHT binding in the scalp.
Protocol: 1-2x Daily (Topical)
Side Effect: Limited long-term safety data. Consult a doctor.
Accutane / Roaccutane (Isotretinoin)
Why: The only drug that permanently alters oil production and cures severe nodular acne.
Protocol: Daily (Prescription Course)
Side Effect: Extreme dryness, potential mood changes, birth defects (teratogenic). Strict medical supervision required.
Retin-A (Tretinoin)
Why: Increases cell turnover to prevent pore clogging. Gold standard for acne and anti-aging.
Protocol: Daily (PM)
Side Effect: Purging phase, dryness, sun sensitivity.
Crest 3D Whitestrips
Why: Effective teeth whitening. Adjust levels based on tolerance. If sensitive, use Crest 3D Whitestrips Sensitive.
Protocol: As needed
Oura Ring Gen 3
Why: Tracks sleep stages, HRV, and readiness score. Actionable insights to optimize recovery.
Protocol: Daily (Worn 24/7)
Magnesium Glycinate
Why: Promotes relaxation and sleep quality. Glycinate form is highly bioavailable and gentle on stomach.
Protocol: Daily (Before Bed)
Blue Light Blocking Glasses
Why: Filters artificial blue light in the evening to support natural melatonin production.
Protocol: Daily (2 hours before bed)
Headspace
Why: Guided meditation and mindfulness. Reduces stress, improves focus, and builds mental resilience.
Protocol: Daily (10-20 mins)
Day One Journal
Why: Journaling improves emotional processing, reduces anxiety, and builds self-awareness over time.
Protocol: Daily (Morning or Evening)